Karin Jivcovici
Product Designer
Experience
Product Designer
Engel & Völkers
- Led end-to-end design of Production Console, an internal deal management platform replacing fragmented manual reporting for a 6K+ advisor network — launched in beta March 2026 with 4,960 deals reported across half the network
- Designed EVIE (Engel & Völkers Intelligence Expert), an AI-powered chat interface consolidating internal documentation into a single knowledge hub — built to scale to 6,500+ advisors and shop staff
- Led the public website redesign for a platform serving 60K+ weekly visitors — targeting a critical conversion gap between 724K monthly listing views and 821 contact form submissions through a modernized hero, improved navigation, and redesigned listing detail experience
- Redesigned core internal applications for advisor network — Profiles, Listings Manager, Talent Management, and Property Detail Pages — and extended the HQ design library with custom Americas-market components
- Conducted 50+ hours of user research across 4 stakeholder groups, translating PostHog analytics and usability testing into shipped product decisions
Product Designer
Dia & Co
- Contributed design work to the Style Plans membership model as part of a cross-functional initiative that drove a 16% increase in 90-day retention — including A/B testing that confirmed item-based plan framing outperformed the existing frequency-based model
- Designed end-to-end plan management flows — plan selection, change, pause, cancellation, and upcoming box management — including loss aversion interventions to reduce churn at key drop-off points
- Led UX copywriting across the subscription experience, using language as a conversion lever alongside layout and IA decisions
- Initiated the buildout of Dia's design system, establishing brand guidelines, UI standards, and design tokens from the existing component library
Design Consultant
Nestlé Nespresso
- Identified usability gaps in the Easy Order auto-delivery feature and presented redesign recommendations — validated through usability testing and shared with Nespresso HQ for consideration during the app redesign
- Led design of a sample pack landing page in collaboration with product and marketing teams to drive new SKU trials and product mixity, serving as a key differentiator for direct-to-consumer sales
Finance Professional
Previous Career
- Built a foundation in financial analysis, business strategy, and executive communication — skills that translate directly to product design in data-driven and enterprise environments
Core Competencies
- End-to-End Product Design: enterprise software & consumer products, AI product design, responsive mobile & web, prototyping, information architecture, design systems
- Research & Validation: User interviews, usability testing, A/B experimentation, analytics
- Cross-Functional Partnership: Collaboration with Product, Engineering, and Brand; stakeholder alignment; translating research into design decisions
Design: Figma, HTML/CSS · AI: Claude, ChatGPT, Gemini, Figma AI, Canva AI · Research: Maze, Userbrain, Miro · PM: Jira, Notion · Analytics: PostHog, Google Analytics
Education
UX/UI Design Certification
Designlab
Master of Business Administration (MBA)
Baruch College
Bachelor of Science, Business Management
Bachelor of Arts, Women's Studies
Stony Brook University